A Bayesian-based framework for advanced nature-based tourism model

Purpose Nature-based tourism (NBT) blossoming requires sound monitoring models to maximize its potential in the industry. Cooperation of different segments from nature economy will lead a sustainable NBT. Therefore, qualitative and quantitative relation between these subdivisions has be investigated. Design/methodology/approach This paper proposes an advanced NBT model for design optimum system. To this end, Bayesian network (BN) been implemented characterize impact each subsector on Findings The outcomes study can help managers, policymakers related organizations find approach achieve continuous improvement demonstrate applicability methodology, two cases observations are considered. Originality/value originality work is well demonstrated literature review paper.